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Internet:Business News
Sun, 14 Mar 2010 07:42
| Stocks managed to pare their losses Friday despite plenty of bad news. |
| Palm, RIM Lead Tech Stocks Higher |
| In purchasing Aardvark, Google looks to extend its social media reach with a service that taps into the knowledge of the online community for answers. What do competitors say?
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| Google Goes More Social With Aardvark Buy |
| Analysts see bellwether computing giant on solid ground as it prepares to report earnings for the first quarter of the fiscal year, an event that promises insight into the state of the larger technology industry.
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| HP Expected to Deliver Solid Earnings |
Directory Marketing
Sun, 14 Mar 2010 07:42
| Author Ricky Mondal explains: Directory Submissions is one of the most important ways to build incoming links to a website from a related page. This can not only get your website a higher Google Page rank but also improve the SERP's. |
| Directory Submission - A Way Of Getting One Links |
| Author chad mcdonald explains: Directory submission is one of the oldest and most effective forms of SEO. Now, with free directory submitter software, you can effortlessly submit your site to directories and enjoy the advantages associated with listing your site in directories without the hassle of submitting it manually. In this article we'll cover the basics of directories and close by touching on Free Directory Submitters and where you can find one! |
| Web Directory Basics, Submissions And The Free Directory Submitter |
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Pathway :: Home Press and Public Relations
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Press and Public Relations
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Did you ever read about a website in a newspaper or magazine? Did you ever see a site profiled on television or hear about one on the radio? Did you realize that many such stories begin their lives as press releases?
You can't buy the sort of publicity you get with coverage by the press. But the fact remains that editors still rely heavily on corporate press releases for story ideas. A lot of publications print press releases word for word. So much for objectivity of the press, but it's good news for you.
Before you sit down to write a press release, you need to determine a few things first. Like why someone would be interested in reading about your website or your business. A press release is not an entry in an almanac; you have to find some excitement. Your sentences should read like news, and your angle should be strong and consistent throughout the entire article.
Keep your release between 300 - 500 words. Any more and you risk losing your piece at a glance. If a writer wants more, he or she will call you. Make your first paragraph answer as many of the "Five W's" as possible: Who; What; Where; When; and Why. Keep your sentences as brief as possible, but not stilted.
Use quotes. Quotations make news articles come alive. In general, the second or third paragraph should begin with a quote. Remember, this is someone (probably you) talking: don't use quotes that sound like written words.
Stengthen your message. Send your email, fax or letter with a bold headline, but try not to get flowery with the look of the document. Remember, editors are extremely busy people, and they are only looking for information at this stage.
Use conventional formatting. Start the release with your headline. Then the body, then your contact info:
Singing Nuns Raise Funds for Retired Religious
( EMAILWIRE.COM, December 21, 2000 ) Sisters in Song, a choir comprised of eighty Catholic nuns from over 50 religious congregations in 28 states across the nation, have just released their newest CD, Sisters in Song Rejoice!, a celebration of both contemporary and traditional ...
- 30 - For more information Contact: Name, Title Company Name Phone Number Email Address Web Address
Finish the editorial content of the release with - 30 - on a new line. This is ancient newspaper stuff, and this declares the end of the actual editorial copy. Now follow with your contact info.
Now that your release is ready, here is a monster media search site that will get you the contact info for thousands of editors and reporters:
Daily newspapers
Weekly newspapers
Magazines
Television stations
Radio stations More print media portals:
NewsPaperLinks.com
ThePaperBoy.com
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